Live concept · 2026
A private practice that answers in one tap.
Nova Clinic is a concept for a premium general practice in Bangsar, Kuala Lumpur. Six pages, one action: a WhatsApp message that already knows which service the patient wants.
Visit the page (opens in a new tab)- Client
- Nova Clinic — concept
- Sector
- Private general practice
- Location
- Bangsar, Kuala Lumpur
- Scope
- Brand site, WhatsApp routing
The rest of the visit.
The homepage earns the tap. Services and panels answer the two questions that decide whether it happens: what will this cost, and will my cover work?
100/100
Google PageSpeed · mobile
< 0.8s
Load time
1 tap
To a pre-filled WhatsApp message
The brief
Objective / approach
Look like the care.
A private GP in Bangsar needed to feel as considered as the care it sells, without the friction of a hospital booking system. High-end presence, zero friction to an appointment.
Sell the first conversation, not a form.
Malaysian customers already book on WhatsApp. The site meets them there instead of asking them to create an account, pick a time slot and wait for an email.
“Discreet, comprehensive family care designed around you.”
The visual world stays quiet: architectural photography, generous type and one green action. The copy answers the questions a patient actually asks — who will see me, what does it cost, can I walk in — before they pick up the phone.
The routing, demonstrated.
Choose a service. The message on the right is what the clinic receives — no typing, no wrong department, no blank “hi”.
I'd like to book
- Service
- Mapped from the button
- Patient types
- Nothing. The message is ready.
- Front desk
- Receives a specific request
Salam Nova Clinic, I'd like to book a general consultation. Could you share the next available slot?
Draft · not sent
Illustrative demo · placeholder number
What kept it under a second.
Speed is not a plugin. It is a series of decisions made before the first line of HTML.
Markup
Semantic HTML first.
Real headings, lists and links. Tailwind compiles to one small stylesheet, with no runtime CSS engine.
Content
WordPress blocks, not builders.
The clinic edits copy in Gutenberg blocks. No Elementor, no Divi, no shortcode layer to render at runtime.
Assets
Nothing loads before it is needed.
WebP images at the edge, explicit dimensions, lazy loading below the fold, and no icon font.
Action
The form is a link.
WhatsApp deep links replace a booking database, an email queue and every validation dead end.
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